Race Series

Race Teams

Racetracks

Car Clubs

Dealers

Influencers

The EXR Affiliate Partner Program

Exclusive Racing’s partner designation — reserved for the organizations that move the racing community.

Affiliate Partner is Exclusive Racing’s official partner designation, held by a select group of race series, teams, tracks, car clubs, dealers, and motorsports creators whose communities drive the EXR Marketplace.

There is one designation and no tiers. Partnership is earned through the strength of your community and your contribution to the marketplace — it is reviewed, it is limited, and it cannot be bought.

Who We Partner With

  • Race Series — Racing organizations and sanctioning bodies
  • Race Teams — Professional and amateur programs
  • Racetracks — Tracks and motorsports facilities
  • Car Clubs — Enthusiast and marque clubs
  • Dealers — Automotive and racing equipment dealers
  • Influencers — Motorsports content creators and media voices

Partner Benefits

Revenue Share on Qualifying Sales — Affiliate Partners earn a revenue share on qualifying marketplace sales, with complete terms provided at acceptance. You control how it is distributed: keep it as partner income, pass it to your members as savings on their transactions, or split it between the two.

A Dedicated Partner Manager — Every Affiliate Partner is assigned a dedicated partner manager — a direct line to EXR, starting with a one-on-one onboarding and strategy call and continuing through the life of the partnership.

Enhanced Visibility & Placement — A dedicated partner profile page on ExclusiveRacing.com, featured placement across the marketplace, social cross-promotion, eligibility for the Marketplace Arrivals email, and the official Affiliate Partner badge for your site and materials.

Early Access & Co-Marketing — First look at new marketplace features and inventory categories, plus collaborative campaigns built with your partner manager around your events, your season, and your audience.

Who Qualifies

The program is open by application and invitation. Partners are evaluated on the quality and engagement of their audience, the sales activity they drive to the EXR Marketplace, brand alignment and professionalism, and the strength of their content, events, or community programs.

Affiliate Partner status is reviewed periodically to ensure it continues to reflect active contribution to the marketplace. Partnership that no longer meets the standard can lapse — which is exactly what makes it worth holding.

How Partnership Works

  1. Apply or be invited. Submit an application or accept an invitation from EXR.
  2. Review. Our team evaluates your organization against the criteria above.
  3. Acceptance. Approved partners receive the Affiliate Partner agreement and full program terms.
  4. Onboarding. Your partner manager walks you through your custom link, affiliate code, dashboard, and distribution strategy.
  5. Launch. Start promoting, tracking, and earning.

EXR makes the final determination on all acceptances into the Affiliate Partner Program.

Already accepted? Review the Affiliate Partner Program Guide for your complete revenue share terms, distribution options, and payment details — password required, provided with your acceptance.

Affiliate Partner FAQs

The Affiliate Partner Program is Exclusive Racing’s official partner designation — a curated group of motorsports organizations and creators who connect their communities with the Exclusive Racing marketplace. Partners receive cross-promotion, a partner profile page, a dedicated partner manager, and a revenue share on qualifying sales.
Every Affiliate Partner receives a revenue share on qualifying marketplace sales (complete terms provided at acceptance), a dedicated partner manager, a partner profile page on ExclusiveRacing.com, featured placement and social cross-promotion, Marketplace Arrivals email eligibility, the official Affiliate Partner badge, and early access to new marketplace features. Partners control how the revenue share is distributed — keep it as income, pass it to members as savings, or split it.
Race series and sanctioning bodies, race teams, racetracks and motorsports facilities, car clubs, automotive and racing equipment dealers, and motorsports content creators. Partners are evaluated on audience quality and engagement, sales activity driven to the marketplace, brand alignment, and the strength of their content, events, or community programs. Status is reviewed periodically and can lapse if the standard is no longer met.
No. There are no fees and no revenue commitments — Affiliate Partners earn from EXR, never the other way around. Partnership is earned through contribution, not bought.
A website is preferred but not required. An established social media presence, an active racing program, an operating racetrack, or a substantive content channel can qualify.
EXR normally reviews applications within 7 business days. You will receive an email update either way.
The program is intentionally limited, and EXR makes the final determination on all acceptances. A decline is not permanent — as your organization’s reach or racing program grows, we would welcome a new application.

Think your organization belongs here?

Apply for Affiliate Partnership below. The program is selective by design — our team reviews every application and normally responds within 7 business days. EXR makes the final determination on all acceptances.

Related