Seller Process

Step 1 — Create Your Account

Creating a Membership Account is free. Once registered, you’ll be assigned a unique User Number — used in place of your name on all public platform communications to protect your privacy.

A valid payment method is required before submitting a listing or participating in bidding or offers. EXR uses Stripe for secure payment processing and does not retain your payment data internally. Two-Factor Authentication (2FA) is available and strongly recommended.

Step 3 — Build Your Listing

A great listing sells faster and for more. Complete the submission form with as much detail and transparency as possible. Our team reviews every submission and may follow up to refine your listing before it goes live. EXR specialists are available to assist with technical copywriting on every listing.

Required listing information:

• Category and sub-category
• Year, manufacturer, model
• Exterior and interior color
• VIN or serial number (enter N/A if not applicable)
• Mileage or hours (enter N/A if not applicable)
• Condition (New or Used) and Condition Rating (see EXR Condition Rating Scale below)
• Overview, description, and specifications — be as detailed and transparent as possible
• Modifications (if any — full details)
• Ownership and racing history, crash or damage history, provenance
• Current issues or known flaws — full disclosure is required
• Seller notes — spares, parts included, any liens or encumbrances, special considerations
• Listing photos (see media allowance below)
• Listing videos (optional — YouTube/Vimeo links)

Media Allowance — Every Listing

• 250 photos maximum (15 MB max per photo)
• 25 videos maximum via YouTube or Vimeo embed
• 25-photo minimum suggested — thorough documentation consistently drives more inquiries and stronger offers

The first photo uploaded becomes your featured listing image and can be changed at any time. For best results, follow our Photo Guide or use our Photo Pro Packages through our third-party partner network.

Step 4 — Configure Your Listing Options

On the second page of the Create a Listing form, you’ll set your listing’s configuration — ownership status, sale preferences, location, sales format, and pricing. The pricing block adapts based on whether you choose Hybrid Auction or Direct Sale.

EXR specialists will work with you to finalize all pricing and settings before your listing goes live.

Shared Configuration — Both Formats

Listing Title / Ownership Status — select one:

• Clean Title in my possession
• Clean Title in lien holder’s possession
• Branded Title (provide reason — e.g., water damage, theft)
• N/A (race cars and non-titled assets)

Proof of Ownership (optional) — upload anytime before listing activation. Accepted documents: title, registration, logbook, consignment agreement, or equivalent.

Seller Type — Private Party / Dealer

Trade Interest — Yes (specify preferred trades) / No / Maybe

Pre-Purchase Inspection (PPI) Report Preference (optional) — select one:

• Buyer to Provide (default) — Buyer arranges PPI within 7 business days of Winning Event
• Seller to Provide — Seller arranges PPI within 7 business days of Winning Event
• Seller Attached — Seller uploads a current PPI report with the listing

PPI reports are not required but are strongly recommended. EXR can assist in arranging a PPI through our partner network.

Utilize Escrow Services (optional) — Decide at Time of Sale (default) / Yes / No

Listing Location — enter:

• Country
• Zip Code
• State
• City (if your city is unavailable, choose the city nearest you)
• Street Address

Your Street Address and Zip Code are not displayed publicly but are used for transportation calculations.

Is Listing Published Elsewhere? — Yes / No

Sales Format — select one:

• Hybrid Auction — 7-day Live Auction + 7-day Buy Now/Make Offer cycling bi-weekly
• Direct Sale — Continuous Buy Now/Make Offer (no auction periods)

After selecting your sales format, the form will present the pricing configuration that matches your selection.

If You Selected Hybrid Auction

Auction Type — select one:

• Reserve Auction (platform default; recommended for almost all sellers) — listing sells only if the highest bid meets your confidential minimum price
• No-Reserve Auction — listing sells to the highest bidder regardless of price; generates maximum engagement but carries genuine risk. Once a No-Reserve Auction is live, it cannot be paused or canceled.

Reserve Price (Reserve Auctions only): The lowest amount you are willing to accept. EXR will work with you to set a realistic reserve. Reserve Price may only be adjusted downward during the listing period.

Opening Bid Price: Sets the starting point for the 7-day Live Auction portion of the Hybrid cycle. Check Do Not Show On Listing to keep it confidential (“Price on Request”). We recommend setting it at or below wholesale value and below any private reserve. An opener set too high discourages engagement — EXR reserves the right to decline listings with unrealistic opening amounts. Opening Bid Price may only be adjusted downward during the listing period.

The Opening Bid Price applies only to the Live Auction window. Make Offer submissions received during the Buy Now/Make Offer window of the same cycle are evaluated by you against the Buy Now price and any private reserve.

Buy Now Price: The immediate purchase price. Check Do Not Show On Listing to display “Price on Request” instead. Recommended at or above your reserve price. Buy Now Price may only be adjusted downward during the listing period.

All pricing must be market-realistic and is subject to EXR approval. EXR conducts pricing reviews at 90-day intervals on all active listings.

If You Selected Direct Sale

Direct Sale runs as a continuous Buy Now/Make Offer listing — no auction periods, no countdown clocks, no Reserve or Opening Bid fields.

Buy Now Price: The price at which buyers can purchase your listing immediately. Check Do Not Show On Listing to display “Price on Request” instead. All pricing must be market-realistic and is subject to EXR approval. Buy Now Price may only be adjusted downward during the listing period. EXR conducts pricing reviews at 90-day intervals on all active Direct Sale listings.

Make Offer submissions on Direct Sale listings have no platform-imposed minimum — you evaluate every offer against your Buy Now price and any private reserve, and Accept, Decline, or submit a Counter-Offer at your discretion via your Seller Dashboard. (See Step 7 for the full Counter-Offer mechanic.)

Sales Premium — Both Formats

Select one:

• Buyer’s Premium (Platform Default) — Buyer pays the full 5%; you pay nothing and keep 100% of the sale price
• Split Premium — Buyer and Seller each pay 2.5%
• Seller’s Premium — You pay the full 5%; Buyer pays nothing

If left untouched, the platform default (Buyer’s Premium) applies — the buyer pays the 5% Sales Premium and you net the full sale price.

Step 5 — Submit for Approval (No Charge)

Once your submission is complete, click Submit. No payment is collected at this stage. Our team will review your listing and normally respond within 72 hours. We may reach out if additional information is needed.

What happens next:

• Approved — you’ll receive a confirmation email and your listing goes live. $0 is charged at approval. EXR’s 5% Sales Premium is earned only upon a successful Winning Event.
• Not approved — you’ll receive a brief explanation. No charge, no obligation.

EXR is a curated marketplace and reserves the right to decline, modify, or reclassify any submission at our sole discretion. Approval decisions are final.

Not sure about your submission? Contact our team before submitting — we’ll guide you to the right format and help you build the strongest possible listing.

Step 6 — Your Listing Goes Live

Approved listings normally go live within 72 hours of approval. What happens next depends on the sales format you chose.

Hybrid Auction listings enter an immediate Live Preview period with Buy Now and Make Offer active. Your listing is then scheduled for the next bi-weekly Online Auction — the Live Preview always ends at the next eligible Tuesday auction open, guaranteeing an 8-to-14-day preview window regardless of when you publish. The full cycle:

• Live Preview (8–14 days) — Buy Now/Make Offer active immediately
• 7-day Online Auction — Tuesdays 12:00 AM UTC through Mondays 11:59 PM UTC (Buy Now/Make Offer temporarily disabled during the Live Auction window)
• If unsold: 7-day Buy Now/Make Offer period
• If still unsold: cycle repeats automatically until sold or your listing term ends

No relisting fees. No extra steps.

Direct Sale listings go live immediately with Buy Now and Make Offer active. There are no auction periods — your listing runs continuously until your asset sells or your listing term ends.

All listings receive the full Platinum Service marketing package — homepage hero placement, “Featured” ribbon, dedicated social media spotlight, paid ad spend on Meta, Google, and racing-vertical placements, and inclusion in our weekly Marketplace Arrivals subscriber email. Full marketing details on the Marketplace Process page. EXR manages and vets all inquiries — you only engage with serious, qualified buyers.

All communication between Buyers and Sellers is managed and monitored through the EXR platform.

Listing Duration & Renewals

The only money EXR ever collects is the 5% Sales Premium on a successful sale — and under default Buyer’s Premium, the buyer pays it.

• 365-day Run-Till-Sold Listing Period. Every approved listing runs for 365 days from publication and renews with one click at no charge. We’re invested in your sale, not in charging you to wait for it.
• Free One-Click Renewal — No fee to renew at the end of your listing term, ever.
• 90-Day Availability Check-Ins — A short “Still available?” email every 90 days. One click confirms your listing remains active and ensures we’re never marketing an asset that’s already changed hands. These check-ins are separate from the 90-day pricing reviews covered in Step 4.
• 14-Day Grace Period — If you miss the renewal confirmation at the end of your listing term, you have 14 days to renew before your listing is archived.
• Archived, Not Deleted — Listings that don’t respond to three consecutive 90-day check-ins, or that complete the grace period without renewing, are moved to an inactive archive. Nothing is deleted; you can reactivate at any time at no charge.

For the full legal treatment of these provisions — including the 60-day post-listing lead window for anti-circumvention — see Section 4.8 and Section 4.9 of our Terms of Service.

Seller Dashboard — Your Controls

Your Seller Dashboard puts the controls in your hands during the active listing period:

• Mark as SOLD — Mark your listing as sold (on or off the platform), subject to anti-circumvention obligations for EXR-introduced buyers.
• Self-Delete — Delete your listing at any time, subject to active-auction and active-offer restrictions.
• Lower Pricing — Lower your Buy Now Price, Reserve Price (Hybrid Auction only), or Opening Bid Price (Hybrid Auction only). Pricing increases are not permitted during the listing period.
• Edit Media & Description — Update photos, videos, listing description, and listing details.

Step 7 — Manage Buyer Communication

All buyer inquiries, questions, and offers are handled through your Seller Dashboard via the EXR secure platform portal. Direct contact details are never shared publicly until a Winning Event is completed.

Your response obligations:

• Respond to all vetted buyer inquiries within 72 hours
• Respond to all Make Offer submissions and Counter-Offers within 72 hours — Accept, Decline, or submit a Counter-Offer
• Failure to respond within 72 hours may result in listing suspension or account review

EXR filters and vets all inquiries on every listing. Your time is spent only with serious, qualified buyers.

Counter-Offers

When a Buyer submits a Make Offer through your listing, you have three choices: Accept, Decline, or submit a Counter-Offer. If you Counter-Offer, the Buyer then has 72 hours to Accept, Decline, or send a further Counter-Offer back to you. Counter-Offers may continue between you and the Buyer with no round limit until one party Accepts, one party Declines, or the responding party fails to respond within 72 hours (no-response is treated as a Decline).

Each Counter-Offer round resets a fresh 72-hour response window for the receiving party. All Counter-Offers are submitted, received, and accepted through the platform — keeping a clean audit trail for both sides.

Hybrid Auction: Make Offer and Counter-Offer are active during the Live Preview period and the 7-day Buy Now/Make Offer window between Live Auctions. Both are disabled during the 7-day Live Auction window so bidding is the only path to a sale during that window.

Acceptance is binding. Acceptance of a Make Offer or Counter-Offer through the platform is a binding contract, automatically triggers the 5% Sales Premium collection (Step 8), and starts the 7-7-72 Timeline (Step 9). See Section 6 of our Terms of Service for the full legal treatment.

Step 8 — The Winning Event

A Winning Event triggers the automatic collection of the 5% Sales Premium and unlocks the deal. Both parties receive each other’s contact information and concierge-vetted documentation to finalize the transaction. The 7-7-72 timeline (Step 9) begins immediately.

Winning Event triggers depend on your sales format:

Hybrid Auction — Winning Event occurs when:

• A bid meets or exceeds the Reserve Price at auction close (Reserve Auction)
• Any bid is placed at auction close (No-Reserve Auction)
• A buyer pays the Buy Now price during a Buy Now/Make Offer window
• The Seller accepts a Make Offer submission
• The Buyer accepts the Seller’s Counter-Offer (or the Seller accepts the Buyer’s Counter-Offer)

Direct Sale — Winning Event occurs when:

• A buyer pays the Buy Now price
• The Seller accepts a Make Offer submission
• The Buyer accepts the Seller’s Counter-Offer (or the Seller accepts the Buyer’s Counter-Offer)

Under default Buyer’s Premium, the buyer’s payment method is charged the 5% Sales Premium — the seller nets the full sale price. Premium structure can be toggled to Split Premium or Seller’s Premium during listing creation.

Step 9 — The 7-7-72 Timeline

All Buyers and Sellers — across both formats — agree to the following mandatory performance windows following a Winning Event:

Step 10 — Facilitation Services

EXR coordinates a full suite of services to help close your transaction smoothly and securely. All facilitation services are provided at additional cost through EXR or our third-party partner network.

Additional fees apply for all facilitation services. Contact us at [email protected] for details.

EXR Condition Rating Scale

Every EXR listing carries a seller-disclosed condition rating. Transparency is a core standard of our marketplace — and one of the biggest drivers of buyer confidence and strong sale prices.

Sellers are required to provide an honest condition assessment supported by photos, video, and/or a PPI report. Misrepresentation of condition is grounds for listing removal, account termination, and financial liability. See our Terms of Service for full details.

Have Questions?

Our Marketplace Process page covers everything you need to know — including detailed FAQs on pricing, the Hybrid Auction and Direct Sale formats, and platform policies.

• Visit the Marketplace Process & FAQs

Or contact our team directly at [email protected]

Ready to Sell?

Submit your listing for review at no charge. Our team normally responds within 72 hours.

• Submit Your Listing
• Contact Our Team
• Visit the Marketplace Process & FAQs