The Seller’s Journey
Your Step-by-Step Selling Process
Step 1 — Create Your Account
Creating a Membership Account is completely free. Once registered, you’ll be assigned a unique User Number — used in place of your name on all public platform communications to protect your privacy.
A valid payment method is required before submitting a listing or participating in bidding or offers. EXR uses Stripe for secure payment processing and does not retain your payment data internally. Two-Factor Authentication (2FA) is available and strongly recommended to protect your account.
Step 2 — Choose Your Listing Tier
Before submitting, select the tier that best fits your asset and sales strategy. There is no charge to submit — your listing fee (if any) is only charged upon approval.
Step 3 — Build Your Listing
A great listing sells faster and for more. Complete the submission form with as much detail and transparency as possible. Our team reviews every submission and may follow up to refine your listing before it goes live. EXR specialists are available to assist with technical copywriting for Platinum and Gold listings.
Required listing information includes:
- Category and sub-category
- Year, manufacturer, model
- Exterior and interior color
- VIN or serial number (enter N/A if not applicable)
- Mileage or hours (enter N/A if not applicable)
- Condition (New or Used) and Condition Rating (see EXR Condition Rating Scale below)
- Overview, description, and specifications — be as detailed and transparent as possible
- Modifications (if any — provide full details)
- Ownership and racing history, crash or damage history, provenance
- Current issues or known flaws — full disclosure is required
- Seller notes — spares, parts included, any liens or encumbrances, special considerations
- Trade interest (Yes / No / Maybe — specify preferred trades if applicable)
- Proof of ownership or right to sell (required upon approval — title, registration, logbook, consignment agreement, or equivalent)
- Current listing location (country, state, city, zip — used to estimate transport costs)
- Whether the listing is published elsewhere
Media requirements:
| Tier | Photo Min | Photo Max | Video Max |
|---|---|---|---|
| Platinum | 25 (vehicles) | 250 (15 MB max each) | 25 (YouTube/Vimeo) |
| Gold | 25 (vehicles) | 250 (15 MB max each) | 25 (YouTube/Vimeo) |
| Silver | 10 (vehicles) | 30 (15 MB max each) | 3 (YouTube/Vimeo) |
The first photo uploaded becomes your featured listing image and can be changed at any time. For best results, follow our Photo Guide or utilize our Photo Pro Packages through our third-party partner network.
Step 4 — Configure Your Listing Options
Listing options vary by tier. Complete the relevant section for your chosen package.
Platinum Listing Options
EXR specialists will work with you to finalize all pricing and settings before your listing goes live.
Ownership & Title Status — select one:
- Clean Title in my possession
- Clean Title in lien holder’s possession
- Branded Title (provide reason — e.g., water damage, theft)
- N/A (race cars and non-titled assets)
Auction Type — select one:
- Reserve Auction — listing sells only if the highest bid meets your confidential minimum price
- No-Reserve Auction — listing sells to the highest bidder regardless of price; generates maximum engagement
Opening Bid/Offer Amount: Sets the starting point for bidding and offers. Can be displayed publicly or kept confidential (“Price on Request”). We recommend setting it at or below wholesale value and below your reserve price. An opening bid set too high discourages engagement — EXR reserves the right to decline listings with unrealistic opening amounts.
Reserve Price (Reserve Auctions only): The lowest amount you are willing to accept. EXR will work with you to set a realistic reserve. Reserve Price may only be adjusted downward during the listing period.
Buy Now Price: The immediate purchase price. Can be displayed publicly or shown as “Price on Request.” Recommended at or above your reserve price. Buy Now Price may only be adjusted downward during the listing period.
Sales Premium Structure — select one:
- Buyer’s Premium (Platform Default) — Buyer pays the full 5%; you pay nothing and keep 100% of the sale price
- Split Premium — Buyer and Seller each pay 2.5%
- Seller’s Premium — You pay the full 5%; Buyer pays nothing
Pre-Purchase Inspection (PPI) Preference — select one:
- Buyer to Provide (default) — Buyer arranges PPI within 7 business days of Winning Event
- Seller to Provide — Seller arranges PPI within 7 business days of Winning Event
- Seller Attached — Seller uploads a current PPI report with the listing
PPI reports are not required but are strongly recommended. EXR can assist in arranging a PPI through our partner network.
Escrow Services Preference — select one:
- Decide at Time of Sale (default)
- Yes
- No
Trade Interest — select one:
- Yes (specify preferred trades)
- No
- Maybe
Gold Listing Options
Gold is a premium concierge service — identical to Platinum in service level, marketing, and media allowances. The only difference is the sales format: Buy Now/Make Offer only, with no auction periods. EXR specialists will work with you to finalize all pricing and settings before your listing goes live.
Ownership & Title Status — select one:
- Clean Title in my possession
- Clean Title in lien holder’s possession
- Branded Title (provide reason — e.g., water damage, theft)
- N/A (race cars and non-titled assets)
Buy Now Price: The price at which buyers can purchase your listing immediately. Can be displayed publicly or shown as “Price on Request.” All pricing must be market-realistic and is subject to EXR approval. Buy Now Price may only be adjusted downward during the listing period. EXR conducts pricing reviews at 90-day intervals on all active Gold listings.
Sales Premium Structure — select one:
- Buyer’s Premium (Platform Default) — Buyer pays the full 5%; you pay nothing and keep 100% of the sale price
- Split Premium — Buyer and Seller each pay 2.5%
- Seller’s Premium — You pay the full 5%; Buyer pays nothing
Trade Interest — select one:
- Yes (specify preferred trades)
- No
- Maybe
Pre-Purchase Inspection (PPI) Preference — select one:
- Buyer to Provide (default) — Buyer arranges PPI within 7 business days of Winning Event
- Seller to Provide — Seller arranges PPI within 7 business days of Winning Event
- Seller Attached — Seller uploads a current PPI report with the listing
PPI reports are not required but are strongly recommended. EXR can assist in arranging a PPI through our partner network.
Escrow Services Preference — select one:
- Decide at Time of Sale (default)
- Yes
- No
Silver Listing Options
Silver is EXR’s classifieds tier for parts, gear, equipment, and entry-level race cars between $500 and $14,999. Your options are straightforward — set your price, note your preferences, and our team handles the rest upon approval.
Ownership & Title Status — select one:
- Clean Title in my possession
- Clean Title in lien holder’s possession
- Branded Title (provide reason)
- N/A (race cars and non-titled assets)
Asking Price / Buy Now Price: Set your asking price at or above the Silver minimum of $500 and no higher than $14,999. This is the price buyers will see on your listing. You may adjust your price downward at any time, down to the $500 minimum, through your Seller Dashboard.
Trade Interest — select one:
- Yes (specify preferred trades)
- No
- Maybe
Pre-Purchase Inspection (PPI) Preference — select one:
- Buyer to Provide (default)
- Seller to Provide
- Seller Attached (upload current PPI report)
PPI reports are not required but are recommended for vehicle listings — they build buyer confidence and reduce friction at the point of sale.
Escrow Services Preference — select one:
- Decide at Time of Sale (default)
- Yes
- No
Step 5 — Submit for Approval (No Charge)
Once your submission is complete, click Submit. No payment is collected at this stage. Our team will review your listing within 72 hours and reach out if additional information is needed.
What happens next:
- Approved — you’ll receive a confirmation email. Platinum and Gold: your listing goes live with $0 charged at this stage — the 5% Sales Premium is earned only upon a successful Winning Event. Silver: your $49 listing fee is charged and your listing goes live.
- Not approved — you’ll receive a brief explanation. No charge, no obligation.
EXR reserves the right to decline, modify, or reclassify any submission at our sole discretion. Approval decisions are final.
Not sure about your submission? Contact our team before submitting — we’ll guide you to the right tier and help you build the strongest possible listing. Contact Us →
Step 6 — Your Listing Goes Live
Approved listings normally go live within 72 hours of approval.
Platinum listings enter an immediate Live Preview period with Buy Now and Make Offer active. Your listing is then scheduled for the next bi-weekly (every 14 days) Online Auction — typically within 14 days of publication. The full cycle:
- Live Preview (~14 days) — Buy Now/Make Offer active immediately
- 7-day Online Auction (Tuesdays 12:00 AM UTC → Mondays 11:59 PM UTC)
- If unsold: 7-day Buy Now/Make Offer period
- If still unsold: cycle repeats automatically until sold
- No relisting fees. No extra steps.
Gold listings go live immediately with Buy Now and Make Offer active. There are no auction periods — your listing runs continuously until your asset sells. Gold listings receive homepage Featured ribbon placement, a dedicated social media spotlight post, and inclusion in the next “Marketplace Arrivals” subscriber email. EXR manages and vets all inquiries — you only engage with serious, qualified buyers.
Silver listings go live immediately with standard marketplace placement and Buy Now and Make Offer active. Buyers contact you directly through the secure platform portal and you manage all offers at your own pace.
All communication between Buyers and Sellers is managed and monitored through the EXR platform.
Step 7 — Manage Buyer Communication
All buyer inquiries, questions, and offers are handled through your Seller Dashboard via the EXR secure platform portal. Direct contact details are never shared publicly.
Your response obligations:
- Respond to all vetted buyer inquiries within 72 hours
- Respond to all Make Offer submissions within 72 hours — accept, counter, or decline
- Failure to respond within 72 hours may result in listing suspension or account review
EXR filters and vets all inquiries for Platinum and Gold listings, ensuring your time is spent only with serious, qualified buyers. Silver sellers manage their own inquiries directly through the platform portal.
Step 8 — The Winning Event (Platinum & Gold) / Closing the Deal (Silver)
Platinum — Winning Event: A Winning Event occurs when:
- A bid meets or exceeds the Reserve Price at auction close (Reserve Auction)
- Any bid is placed at auction close (No-Reserve Auction)
- A buyer pays the Buy Now price
- The Seller accepts a Make Offer submission
Upon a Winning Event, the 5% Sales Premium is automatically collected and the deal is “unlocked” — both parties receive each other’s contact information and concierge-vetted documentation to finalize the transaction. The 7-7-72 timeline begins immediately (see Step 9).
Gold — Winning Event: A Winning Event occurs when:
- A buyer pays the Buy Now price
- The Seller accepts a Make Offer submission
Upon a Winning Event, the 5% Sales Premium is automatically collected and the deal is “unlocked” — both parties receive each other’s contact information and documentation to finalize the transaction. The 7-7-72 timeline begins immediately (see Step 9).
Silver — Closing the Deal: When you accept an offer or a buyer completes a Buy Now purchase through the platform portal, both parties are connected to finalize the transaction directly. EXR does not collect a sales premium on Silver transactions. Facilitation services (escrow, transport, title support) are available upon request at additional cost.
Step 9 — The 7-7-72 Timeline (Platinum & Gold)
All Platinum and Gold Buyers and Sellers agree to the following mandatory performance windows following a Winning Event:
| Timeline | Performance Event | Event Description |
|---|---|---|
| 7 Business Days | Pre-Purchase Inspection (PPI) | The Buyer has 7 business days to complete a Pre-Purchase Inspection. A sale may only be cancelled if a Major Undisclosed Defect is found — buyer’s remorse and minor cosmetic wear are not grounds for cancellation. Full details in our [Terms of Service]. |
| 7 Business Days | Full Payment | The Buyer must fund the full purchase price within 7 business days of the Winning Event, or within 7 business days of a satisfactory PPI — whichever is later. If the Buyer fails to pay, they are liable for the full Sales Premium. |
| 72 Hours | Asset Delivery | Upon confirmed receipt of full payment, the Seller must release the asset and all associated title/MSO documentation to the Buyer or their designated transporter within 72 hours. |
Step 10 — Facilitation Services
EXR coordinates a full suite of services to help close your transaction smoothly and securely. All facilitation services are available to all listing tiers and are provided at additional cost through EXR or our third-party partner network.
| Facilitation Service | Description |
|---|---|
| Free CARFAX Reports | If available for the listing |
| Photo Pro Packages | Professional photography through our third-party partner network |
| Escrow Coordination | Secure payment via licensed third-party providers (e.g., Escrow.com) |
| Pre-Purchase Inspections (PPI) | Professional technical evaluations through our partner network |
| Enclosed Transport & Shipping | White-glove domestic and international delivery coordination |
| DMV, Title & Registration | Expert assistance with complex racing vehicle documentation |
Additional fees apply for all facilitation services. Contact us at [email protected] for details.
EXR Condition Rating Scale
Every EXR listing carries a seller-disclosed condition rating. Transparency is a core standard of our marketplace — and one of the biggest drivers of buyer confidence and strong sale prices.
| Grade | Rating | Description |
|---|---|---|
| A | Excellent | The listing is Concours quality or brand new/never used. No major visual, structural, or mechanical flaws. Operates as new. “Best of the Best / Garage Queen / Hangar Queen.” Only a small number of listings qualify for an A rating. |
| B | Great | The listing has only a few minor flaws, is in great condition, fully operational, and has been very well maintained. “New Owner Ready.” |
| C | Good | The listing has a number of identifiable flaws, is fully operational, and has received normal maintenance and care. “Daily User.” |
| D | Fair | The listing has significant flaws, wear and tear, may have operational issues, and may need maintenance or repairs. “Project.” |
| F | Poor | The listing is incomplete, non-operational, and/or severely compromised. “Parts / Donor.” |
Sellers are required to provide an honest condition assessment supported by photos, video, and/or a PPI report. Misrepresentation of condition is grounds for listing removal, account termination, and financial liability. See our Terms of Service for full details.
Have Questions?
Our Marketplace Process page covers everything you need to know — including detailed FAQs on listing tiers, pricing, the Hybrid Auction and Gold Direct Sale process, Silver Classifieds, Spotlight Boosts, and platform policies.
Visit the Marketplace Process & FAQs
Or contact our team directly at [email protected]
Ready to Sell?
Submit your listing for review at no charge. Our team normally responds within 72 hours — and we won’t charge you a cent until your listing is approved.
