Seller Process

On the second page of the Create a Listing form, you’ll set your listing’s configuration — ownership status, sale preferences, location, and pricing. The vast majority of these fields apply equally to Platinum and Gold. The only difference between the two tiers is the auction and pricing configuration at the bottom of the form — Platinum includes the Hybrid Auctions selector, the Opening Bid Price field, and the Reserve Price field; Gold skips those and runs straight to the Buy Now price.

EXR specialists will work with you to finalize all pricing and settings before your listing goes live.

Shared Configuration — Both Platinum and Gold

Listing Title / Ownership Status — select one:

• Clean Title in my possession
• Clean Title in lien holder’s possession
• Branded Title (provide reason — e.g., water damage, theft)
• N/A (race cars and non-titled assets)

Proof of Ownership (optional) — upload anytime before listing activation. Accepted documents: title, registration, logbook, consignment agreement, or equivalent.

Seller Type — select one:

• Private Party
• Dealer

Trade Interest — select one:

• Yes (specify preferred trades)
• No
• Maybe

Pre-Purchase Inspection (PPI) Report Preference (optional) — select one:

• Buyer to Provide (default) — Buyer arranges PPI within 7 business days of Winning Event
• Seller to Provide — Seller arranges PPI within 7 business days of Winning Event
• Seller Attached — Seller uploads a current PPI report with the listing

PPI reports are not required but are strongly recommended. EXR can assist in arranging a PPI through our partner network.

Utilize Escrow Services (optional) — select one:

• Decide at Time of Sale (default)
• Yes
• No

Listing Location — enter:

• Country
• Zip Code
• State
• City (if your city is unavailable, choose the city nearest you)
• Street Address

Your Street Address and Zip Code will not show on the Listing but are needed for transportation calculations.

Is Listing Published Elsewhere? — Yes / No

Marketplace Option — select one:

• Platinum — Hybrid Auctions
• Gold — Direct Sale

After selecting your Marketplace Option, the form will present the pricing configuration that matches your tier.

If You Selected Platinum — Hybrid Auctions

Hybrid Auctions — select one:

• Reserve Auction — listing sells only if the highest bid meets your confidential minimum price
• No-Reserve Auction — listing sells to the highest bidder regardless of price; generates maximum engagement

Reserve Price (Reserve Auctions only): The lowest amount you are willing to accept. EXR will work with you to set a realistic reserve. Reserve Price may only be adjusted downward during the listing period.

Opening Bid Price: Sets the starting point for the 7-day live auction portion of the Platinum Hybrid cycle. Check Do Not Show On Listing to keep it confidential (“Price on Request”). We recommend setting it at or below wholesale value and below any private reserve. An opener set too high discourages engagement — EXR reserves the right to decline listings with unrealistic opening amounts. Opening Bid Price may only be adjusted downward during the listing period. The Opening Bid Price applies only to the live auction window — Make Offer submissions received during the Buy Now/Make Offer window of the same Platinum cycle are evaluated by you against the Buy Now price and any private reserve.

Buy Now Price: The immediate purchase price. Check Do Not Show On Listing to display ‘Price on Request’ instead. Recommended at or above your reserve price. Buy Now Price may only be adjusted downward during the listing period. All pricing must be market-realistic and is subject to EXR approval. EXR conducts pricing reviews at 90-day intervals on all active Platinum listings.

Sales Premium — select one:

• Buyer’s Premium (Platform Default) — Buyer pays the full 5%; you pay nothing and keep 100% of the sale price
• Split Premium — Buyer and Seller each pay 2.5%
• Seller’s Premium — You pay the full 5%; Buyer pays nothing

If You Selected Gold — Direct Sale

Gold is a premium concierge service — identical to Platinum in service level, marketing, and media allowances. The only difference is the sales format: Buy Now/Make Offer only, with no auction periods. No Hybrid Auctions selector, no Opening Bid Price, no Reserve Price — just one price to set: Buy Now.

Buy Now Price: The price at which buyers can purchase your listing immediately. Check Do Not Show On Listing to display “Price on Request” instead. All pricing must be market-realistic and is subject to EXR approval. Buy Now Price may only be adjusted downward during the listing period. EXR conducts pricing reviews at 90-day intervals on all active Gold listings. Make Offer submissions on Gold listings have no platform-imposed minimum — you evaluate every offer against your Buy Now price and any private reserve, and accept, counter, or decline at your discretion via your Seller Dashboard.

Sales Premium — select one:

• Buyer’s Premium (Platform Default) — Buyer pays the full 5%; you pay nothing and keep 100% of the sale price
• Split Premium — Buyer and Seller each pay 2.5%
• Seller’s Premium — You pay the full 5%; Buyer pays nothing

Step 5 — Submit for Approval (No Charge)

Once your submission is complete, click Submit. No payment is collected at this stage. Our team will review your listing within 72 hours and reach out if additional information is needed.

What happens next:

• Approved — you’ll receive a confirmation email and your listing goes live. $0 is charged at approval — EXR’s 5% Sales Premium is earned only upon a successful Winning Event.
• Not approved — you’ll receive a brief explanation. No charge, no obligation.

EXR reserves the right to decline, modify, or reclassify any submission at our sole discretion. Approval decisions are final.

Not sure about your submission? Contact our team before submitting — we’ll guide you to the right tier and help you build the strongest possible listing. Contact Us

Step 6 — Your Listing Goes Live

Approved listings normally go live within 72 hours of approval.

Platinum listings enter an immediate Live Preview period with Buy Now and Make Offer active. Your listing is then scheduled for the next bi-weekly (every 14 days) Online Auction — typically within 14 days of publication. The full cycle:

• Live Preview (~14 days) — Buy Now/Make Offer active immediately
• 7-day Online Auction (Tuesdays 12:00 AM UTC → Mondays 11:59 PM UTC)
• If unsold: 7-day Buy Now/Make Offer period
• If still unsold: cycle repeats automatically until sold
• No relisting fees. No extra steps.

Gold listings go live immediately with Buy Now and Make Offer active. There are no auction periods — your listing runs continuously until your asset sells. Gold listings receive homepage Featured ribbon placement, a dedicated social media spotlight post, and inclusion in the next “Marketplace Arrivals” subscriber email. EXR manages and vets all inquiries — you only engage with serious, qualified buyers.

All communication between Buyers and Sellers is managed and monitored through the EXR platform.

How Run-Till-Sold Works — Platinum & Gold

Identical mechanics for both tiers. Same commitment, same process, same duration.

Both Platinum and Gold operate on an identical Run-Till-Sold model. There is no difference between the tiers on listing duration, renewal, availability check-ins, or expiration handling — these mechanics are tier-neutral. The only difference between Platinum and Gold is sales format.

Your listing stays live until your asset sells. Here’s how we operate that commitment:

• 365-Day Renewable Periods — Listings run in 365-day periods with free one-click renewal. No relisting fees, no penalties, no expiration surprises.
• 90-Day Availability Check-Ins — A short “Still available?” email every 90 days. A one-click acknowledgment keeps your listing active and ensures we’re never marketing an asset that’s already changed hands. These availability check-ins are separate from the 90-day pricing reviews covered in Step 4.
• 14-Day Grace Period — If you miss the annual renewal confirmation, you have a 14-day grace window to renew and reactivate before your listing is archived.
• Archived, Not Deleted — Listings that don’t respond to three consecutive 90-day pings, or that complete the grace period without renewing, are moved to an inactive archive. Nothing is deleted. You can reactivate at any time, with no relisting fee.
• Free Renewal, Always — There is no fee for annual renewal, ever. We’re invested in your sale, not charging you to wait for it. The 5% Sales Premium is collected only upon a successful Winning Event.

Why these mechanics? They keep our active inventory fresh and accurate for serious buyers — the foundation of EXR’s trusted-marketplace reputation. For the full legal treatment of these provisions, see Section 4.8 of our Terms of Service.

Step 7 — Manage Buyer Communication

All buyer inquiries, questions, and offers are handled through your Seller Dashboard via the EXR secure platform portal. Direct contact details are never shared publicly.

Your response obligations:

• Respond to all vetted buyer inquiries within 72 hours
• Respond to all Make Offer submissions within 72 hours — accept, counter, or decline
• Failure to respond within 72 hours may result in listing suspension or account review

EXR filters and vets all inquiries on every listing, ensuring your time is spent only with serious, qualified buyers.

Step 8 — The Winning Event

Platinum — Winning Event: A Winning Event occurs when:

• A bid meets or exceeds the Reserve Price at auction close (Reserve Auction)
• Any bid is placed at auction close (No-Reserve Auction)
• A buyer pays the Buy Now price
• The Seller accepts a Make Offer submission

Upon a Winning Event, the 5% Sales Premium is automatically collected and the deal is “unlocked” — both parties receive each other’s contact information and concierge-vetted documentation to finalize the transaction. The 7-7-72 timeline begins immediately (see Step 9).

Gold — Winning Event: A Winning Event occurs when:

• A buyer pays the Buy Now price
• The Seller accepts a Make Offer submission

Upon a Winning Event, the 5% Sales Premium is automatically collected and the deal is “unlocked” — both parties receive each other’s contact information and documentation to finalize the transaction. The 7-7-72 timeline begins immediately (see Step 9).